brand identity
Ondaia is a minimalist beachwear and accessories brand. The name Ondaia originates from the Brazilian Portuguese word onda, meaning "wave," symbolizing movement, lightness, and the serene connection to the ocean.The challenge was to craft a bold yet simple identity that embodies lightness, good vibes, and authenticity.
The Ondaia logo features a sleek, minimal design with bold lines and a wave-inspired motif, reflecting movement, harmony, and coastal roots. Its identity combines Glacial Indifference’s modernity with Didot’s elegance, paired with a serene palette of beige, brown, and white, embodying authenticity, lightness, and a sophisticated coastal aesthetic.
